#Vodawalk with @Vodacom
We weren’t given any brief or indication of what would transpire on the day.
Our rendezvous point was a building in Park street, Jeppestown. We were pretty stoked when we arrived at an awesome rooftop, to be presented with refreshments and Olloclip 4-in-1 lens kits! There was a lot of #RoofToppingRoofTopping: taking photos from the rooftops of buildings!
We were then whisked away to an unknown destination, which turned out to be Rand Airport.
We were taken for heli-flips over Johannesburg! The view from 6000 feet in a chopper is totally different than what you see from a commercial flight when coming in to land. It was awesome!
I got to live-post our doings on the @IGersJozi account, which was cool – I love this type of curation.
A big thank you to Vodacom for giving us an experience money can’t buy – hanging out with your buds on a Friday – IN THE SKY! Thanks for the awesome Olloclip! I lost mine just last week, so the upgrade received to the new 4-in-1, with two (2!) macros, is really appreciated.
In terms of return for the client (Vodacom), I think they did well with this “test” event. At the time of writing, the #VodaWalk pool on Instragram has 126 posts in it – most of them very decent – and a few showcasing the Vodacom billboard on top of Ponte City prominently. Great branding! There were also countless tweets tagged #VodaWalk on Twitter. While curating the @IGersJozi Instagram account, I received a lot of great feedback from followers of the account (mostly Jozi peeps interested in photowalks organised by the Joburg chapter of @IGersSouthAfrica). Great brand awareness was built, with the @Vodacom Instagram account re-posting several shots during the day.
The guys at Cerebra nailed this, in my opinion. There was no money exchanged with the doers (Instagramers). Instead we bartered a priceless experience (remember: Friday, friends, sky, rooftop, burgers, beer) for our shots. Sure, it doesn’t pay the bills, but once in a while it’s awesome to be offered an experience that you wouldn’t be able to buy in any case.
I, for one, am very happy to barter my time for unique experiences such as this.
Below see my shots from the day. Be sure to view the #VodaWalk pool on Instagram for the rest.